SIP, which stands for “Session Initiation Protocol”, is a signalling protocol that supports online voice calls plus video conferencing, instant messaging, and media distribution. SIP establishes and manages voice-over-internet calls (VoIP) by handling little packets of voice & data between two points.

Why use it? It is available on smart mobile devices, therefore more reliable and not susceptible to power and copper line outages.   It is a solid and capable end-to-end unified communications system (UCaaS), providing greater freedoms and more productivity for you and your employees. The easy to manage scalability means it can grow with you and shrink if needed during leaner times. It will integrate with other platforms for better security and fraud prevention. And, because it is far cheaper, you benefit from an instant return on investment (ROI) and continuous ongoing cost savings.